LARA provides media services and operates publishing platforms across fashion, beauty and ecommerce. These standards apply to editorial content published on platforms we own or operate. Client campaigns and agency services are commercial work and must never be presented as independent editorial.
1. Scope, ownership and accountability
A named editor or accountable publishing lead is responsible for every editorial item. We distinguish fact from opinion, analysis and promotional material. Publication remains a human decision: contributors and editors are responsible for the accuracy, fairness, originality and context of everything we publish.
These standards are a company commitment. They do not imply membership of a press regulator or replace any law, platform rule or project-specific obligation.
2. Independence, conflicts and commercial influence
Payment, advertising spend, gifts, affiliate revenue or a client relationship cannot purchase favourable independent coverage. Commercial partners may check factual information concerning themselves, but they do not approve the conclusion of independent editorial.
Editors, staff and contributors must disclose relevant personal, financial or commercial conflicts. Gifts, press trips, samples and preferential access are accepted only where editorially justified and are disclosed when they could reasonably affect a reader’s assessment.
3. Accuracy, sourcing and fair opportunity to reply
We prefer current, reputable primary sources and identify sources wherever possible. Material claims, quotations and statistics are checked before publication. Anonymous sources are used only when there is a justified reason, the source’s identity is known to an editor and the information can be responsibly corroborated.
Prices, availability and product details can change; time-sensitive information is dated or qualified accordingly. Where we intend to publish a significant factual allegation about an identifiable person or organisation, we normally offer a fair opportunity to respond before publication unless there is a documented reason not to.
4. Corrections, replies and editorial complaints
Significant factual errors are corrected promptly and accompanied by a dated correction or update note explaining what changed. Minor spelling or formatting changes that do not alter meaning may be corrected without a note.
Report a possible error or editorial complaint to [email protected] with the page address, the disputed material, the reason for the concern and any supporting evidence. We acknowledge the complaint, arrange review by an appropriate editor and explain the outcome. Where practical, a review request is considered by someone who was not the original decision-maker.
5. Advertising, sponsorship and affiliate content
Content created, controlled, commissioned or funded by a commercial partner is clearly identified before a reader engages with it and again on the content itself. We use direct labels such as “Ad”, “Advertisement feature” or “Ad: paid partnership with [brand]”. A vague label is not used where it could leave the commercial relationship unclear.
Where we may earn a commission from a link, the relationship is disclosed in plain language before the first relevant link and the link or associated content is identifiable when encountered. Affiliate revenue does not determine whether a product is covered, its ranking or the conclusion of a review.
Client work shown in our portfolio or case studies is identified as such. We do not present concepts, synthetic scenes or internal demonstrations as completed client commissions.
6. Reviews, rankings and endorsements
Reviews must reflect genuine research, evaluation or use. We explain the relevant methodology where a ranking, score or recommendation could materially influence a buying decision. Products, travel, services or event access supplied free of charge or on preferential terms are disclosed where relevant.
We do not publish fabricated reviews, commission fake reviews, sell positive assessments, suppress genuine negative feedback in exchange for payment or conceal an incentive offered for a review or endorsement. If audience reviews are introduced, we will maintain proportionate processes to prevent, detect and remove fake or misleading submissions.
7. Copyright, attribution and confidential material
We use original, licensed or properly authorised text, images, audio and video. Quotations and third-party ideas are attributed, and embargoes are honoured when agreed. Plagiarism and the removal of material attribution are prohibited.
Confidential sources are used only where editorially justified. An editor must know the source’s identity, understand the reason for confidentiality and document how the information was corroborated and protected.
8. Privacy, dignity and vulnerable people
We balance the value of publication against privacy, dignity, harassment risk and foreseeable harm. We take particular care where content involves children, grief, health, suicide, sexual offences, crime victims or other vulnerable circumstances. A person’s legal protections and reasonable safety needs take priority over spectacle.
Images must not be edited in a way that falsely represents a person, product or event. Intrusive methods are not used merely because information may attract attention.
9. Artificial intelligence and synthetic media
AI tools may assist with transcription, translation, research organisation, ideation or editing, but AI output is treated as unverified material and receives human review. AI is not accepted as a source. We do not publish fabricated quotations, citations, people, products or events.
Generative AI is not used to create or materially alter an image presented as documentary photography. Synthetic imagery used for corporate brand illustration or creative concept work is not presented as evidence of a real event, result or client commission. Rights, privacy and consent checks still apply.
Confidential, personal or client-restricted information must not be entered into an AI service without appropriate authority and safeguards.
10. Public interest and data protection
Where an editorial decision relies on the public interest, the responsible editor records the purpose, proportionality and alternatives considered. Any journalistic data-protection exemption is relied on only after its legal tests have been considered and documented.
11. Accessibility and inclusion
We aim to make editorial work understandable and usable through clear structure, meaningful alternative text, captions or transcripts where appropriate, accurate names and pronouns, and respectful language. We seek relevant perspectives without treating one person as a spokesperson for an entire community.