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Media, marketing & commerce for fashion, beauty & lifestyle
London · Lisbon · Tokyo · New York City
Your brand, impossible to ignore.Your products, effortless to buy.
LARA brings strategy, creative, media, technology and ecommerce into one commercial system that turns attention into sales.
Brand strategy ●Creative direction ●Editorial ●Film ●Media ●Social ●Commerce ●Platforms ●Software ●
01
What changes
Built around your customer
Great media changes how people see your brand. We make your brand the one they choose.
Every frame, placement and product experience has a commercial job. We connect the idea, the audience and the next action so your brand is seen, remembered and chosen.
Own the first impression
Give people a reason to recognise your brand before they even see the logo.
Reach the right people
Put the work in the places your customers already choose to watch, read and buy.
Turn attention into demand
Build a clear path from discovery to visit, subscribe, enquire or buy.
02
What we do
Strategy · Creative · Media · Commerce
We plan it, make it, get it seen and make it sell.
Strategy and media planning. Campaigns, films and content. Distribution through publishers, creators, search and paid media. Websites, shops and software that keep selling after the campaign ends.
Strategy & positioning
We turn your commercial goal into a sharp audience position and a media plan built around what your business needs to achieve.
Insight · Positioning · Planning
Creative, editorial & production
We create campaigns, films, features, social series and brand worlds that make the idea unmistakably yours.
Creative · Editorial · Film · Talent
Partnerships & distribution
We put the work in front of the right audience across publishers, creators, search, social and paid media.
Media · Creators · Performance
Platforms, commerce & software
We build owned destinations, commerce experiences and custom tools that keep creating value after the campaign ends.
Product · Commerce · TechnologyCreative & production
Campaigns, shoots and films that look like your brand. And sell your products.
Concept, casting, photography, film and editorial built around one brand world, then connected to the moment your customer decides to buy.
Brand distinction
If your logo disappeared, would people still know the work was yours?
We shape concept, casting, photography, film and editorial around one distinctive brand world, so the answer is yes.
Commercial creativity
Beautiful is not enough. Your campaign has to sell.
We connect creative, editorial, social, partnerships and owned experiences around how your customers discover, understand and choose.
Have a launch, campaign or brand problem worth solving?
Start a conversation03
How we work
Senior from start to finish
One senior team. From the first decision to the final result.
The people shaping the strategy stay close through creation, launch and learning. You get faster decisions, a stronger idea and one team accountable for the outcome.
Find the opening
We isolate the commercial opportunity, define the audience and agree what the work must change.
Own the idea
We turn the strategy into one distinctive creative system across every channel and customer touchpoint.
Drive the result
We launch, read the response and keep improving until attention becomes measurable demand.
04
Case studies
Selected work
Proof, not promises.
See how we turn strategy, editorial, production, distribution and technology into media people choose and businesses can build on.
All case studies
Beauty · Wellness · Commerce
PureLift LAB
From facial technology to a storefront built to sell.
+47%Online-store revenue, Q3 year on year*
Read the case study 
Fashion · Style · Commerce
The VOU
From editorial title to a personalised style and commerce platform.
200K+Unique monthly visitors**
Read the case study 
Social listening · Community · SaaS
ChimeHound
Find the conversation. Keep the reply human.
Read the case study* Shopify online-store figures supplied by the PureLift LAB team: July–September 2026 compared with July–September 2025, wholesale draft orders excluded; advertising spend not included. ** The VOU media kit, published in 2025; first-party reported figure. Full context in each case study.
05
Client proof
Partner brand
We do not advise from the sidelines. We build, publish and grow media with our clients.
Our work with The VOU is measured against a real audience, real products and real commercial decisions. Your brand benefits from recommendations shaped by what people actually do.
Client case / 01Partner brand
The
VOUPartner brand
The VOU
A specialist image consultancy and editorial platform for men that combines expert content, interactive styling tools, podcast distribution and premium advisory services.
2025 published audience figures
Source: The VOU media kit, published in 2025. These are The VOU's reported audience metrics at the time of publication.
200K+unique monthly visitors
80K+email subscribers
9M+monthly social impressions
10K+monthly podcast downloads
06
Relationships
Selected media, commerce and technology relationships
Strong ideas travel further through the right relationships.
Our work connects with publishing, commerce, distribution and technology ecosystems without asking your brand to become less distinctive.
Media and publishing relationships
Publisher groups and media businesses LARA works with across editorial, audience and distribution.
Commerce and distribution platforms
Commerce and performance platforms used to connect attention with discovery, transaction and measurable growth.
Technology partners
The technology LARA works with to build, operate and scale modern fashion, beauty and ecommerce experiences.
07
Products
LARA delivery technology
Technology built for the work. Owned by LARA.
These are not generic third-party dashboards. They are LARA products, built into how we research, produce, distribute and optimise media for your brand.
Explore all products01Semantic search intelligence
SEMSEA
Search is not a guessing game.
Rank
02Search intelligence
SERP API
See the search market as it moves.
Observe
03Audience demand
Keyword Finder
Know what your customers want before you make the next move.
Discover
04Editorial SEO
Internal Link Builder
Make every valuable page easier to find.
Connect
05Lifecycle media
Emailer
Move your audience from interest to action.
Activate
06Deliverability
Email Verifier
Protect your reach before every send.
Protect
07Media operations
Drive Cleaner
Keep production clean when the work gets complex.
Organise
08
About LARA
London · Lisbon · Tokyo · New York City
You work with the people doing the thinking.
LARA Media Group is an independent media and marketing company for fashion, beauty, style and ecommerce brands.
We know how to build an audience, create distinctive work and connect it to a commercial goal. We stay close to your company, build the right specialist team around the problem and remain accountable from strategy through delivery.
Meet LARA Media Group teamLARAMedia GroupNew business · London · Lisbon · Tokyo · New York City
What needs to change for your brand?
Tell us the goal. We'll make the work impossible to ignore.
Share what needs to change, who you need to reach and when it matters. We will take it from there.
Start a conversationPrefer email? Write to [email protected]. We respond personally.