Nonconformist – Challenging – Trendsetting
Covering the latest re-interpretations of alternative fashion styles and their blends with current fashion trends, The VOU magazine informs, inspires, and caters to a global audience of modern fashionistas.
Why Advertise in The VOU?
1. The VOU’s editorial team comprises consumer behaviour PhDs who deeply understand the target audience and their needs by providing valuable content that generates sales.
2. The VOU’s SEO experts ensure that the articles where your ads are placed rank high on Google and are constantly updated and relevant to the reader.
The VOU’s Audience
The VOU’s high-quality informative articles and on-page shopping options from highly curated and relevant fashion brands empower millions of young fashionistas worldwide and yield a returning audience of over 40%
+2M Monthly Visitors
on the web, mobile, apps
+15M Impressions
across all social media networks
+80K Subscribers
29.8% CTR
With 51% identifying as females, 27% as males, and 22% as gender fluid, The VOU’s audience is highly educated, of high income, and with spending power over $25,000.
Global Social Media Coverage
With a wide range of well-established social media channels and a far-reaching network of media partners, The VOU’s coverage provides advertisers with brand recognition, customer engagement, and sales.
Advertising Options
1. AI Advertising
The VOU’s state-of-the-art AI advertising platform relies on machine vision and semantics to identify the more relevant products from your stock and place them on the most relevant pages, live, in real time.
- 4:1 ROAS (2x higher than Google Ads) – Our AI delves deep into content semantics and user interaction patterns, ensuring ads are contextually integrated for increased relevance.
- 2x CTR compared to traditional digital advertising channels – Once deployed, the AI system learns stock changes, user behaviours, and market and content trends, continually refining the ad placement strategies to optimize engagement and CTR.
2. Bespoke Content
Bespoke articles researched and written by The VOU’s editorial team.
Includes newsletter distribution (80k) and promo across all social media platforms.
Ideal for established fashion brands seeking to improve their image or break into new consumer segments.
Ex: https://thevou.com/fashion/gucci-bags/
3. PR & Influencer News
Publish PR/NEWS (collaborations, market expansions, new product launches).
Dedicated to celebrities, influencers, and fashion startups seeking worldwide coverage and followers.
Ex: https://thevou.com/fashion/emma-watson-sustainable-fashion/
4. Brand/Product Insertion
Insert your brand/products into any existing (and ranking) article from The VOU magazine.
Great for new fashion brands seeking to gain market recognition, new customers, and sales.