Find the conversation. Keep the reply human.

LARA launched ChimeHound in January 2026 to find relevant brand conversations, explain which ones deserve attention, hold risky threads and prepare replies from approved facts. A person posts every reply.

ChimeHound · product interface · demo data

ChimeHoundConversation discovery · Safety · Human replies

The opportunity

Give brands a practical way to act on relevant conversations.

Questions, comparisons and requests for recommendations can become buried in a stream of mentions. The opportunity was to turn discovery into a reviewable queue: explain relevance, flag sensitive threads and help a person prepare an accurate response.

The approach

Find the signal. Explain the priority. Keep a person in control.

Discover and rank

Relevant conversations enter a ranked queue. A 100-point score shows the words and signals behind each priority, so reviewers can check why a thread matters.

Apply safety holds

Threads involving likely minors or sensitive topics are held for review. Brand-specific facts and controls bound what can go into a reply draft.

Support each brand separately

Separate brand workspaces, recorded decisions and deletion and suppression controls support teams managing multiple brands. Posting remains a human action.

What we built

One engine. Many brands. Human replies.

Ranked conversation queue with explained scoring
Safety holds for minors and sensitive topics
Reply drafts grounded in approved brand facts
Separate brand workspaces for agencies
Records of threads read, kept or held
Deletion and suppression controls

Results through 5 October 2026

From launch to 156 paying brands.

156paying brands as at 5 October 2026

$4,524monthly recurring revenue as at 5 October 2026

5.6Mpublic posts read and ranked since launch

41Kreplies posted by people since launch

2m 40smedian review time per reply

0replies posted without a person

Source: LARA internal reporting, confirmed by LARA’s owner on 5 October 2026. Launch: January 2026. Post and reply counts cover launch through 5 October; paying brands and monthly recurring revenue are the position on that date. $4,524 MRR implies a $54,288 annualised recurring-revenue run rate, not revenue already earned. Figures are owner-reported and have not been independently audited. Revenue figures do not establish profitability.

The conversation funnel · launch to 5 October 2026