Introducing SEMSEA 1.2, our groundbreaking Semantic Search and Intent Targeting Algorithm. SEMSEA 1.2 is a powerful Semantic Search and Intent Targeting algorithm for advertising developed in collaboration with the University of Oxford’s ACT group.
SEMSEA 1.2 identifies and connects advertisers with key consumer moments of intent – as they make decisions, take action, and pursue passions across LARA Media Group’s network of brands and media partners. SEMSEA 1.2 takes guessing out of the equation and makes cookie-free intent-based ad targeting at scale a reality.
By providing real-time access to hundreds of vital parameters., SEMSEA 1.2 unlocks all audiences on all devices.
Reach the Right Person at the Right Time
SEMSEA 1.2 Intent Targeting Algorithm connects advertisers to consumers in critical moments of intent. SEMSEA 1.2 Intent Targeting Algorithm is built on large-scale consumer interactions and content signals.
SEMSEA 1.2 Intent Targeting Algorithm works across premium, programmatic, branded content, and content marketing. For each purchase via SEMSEA 1.2 Intent Targeting Algorithm, LARA Media Group guarantees a lift vs. cookie-based or audience-based targeting.
To learn more, contact us at [email protected].